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Intro to ICT - Introduction to ICT course - Prezi
 * Curriculum Outline **

Presentation of Projects Graded - media support to IMI induction 2012a (movies and animations) - more details under graded project topic AR in Basel project where you will visit, test and feedback to become part of this first ever AR city project - guest lecturer, fieldtrip to Basel, test and evaluation of app, certificate of participation myTable app where you will create content for training and marketing - guest lecturer, demonstration of app, certication of your envolvement, real business case, cool prizes for best work, certification of participation


 * Topics covered in class 11B **

Web work - Steps to get to your own Webpage - From first design ideas to webmarketing - Indirect online distribution- Get your business listed - Metatags - Webmarketing Web2.0 and Social Media and how it changed the tourism and travel industry Its a Google world Social Media in marketing, fieldtrip Suisse EMEX NetGen or Gen-Y and what they will bring to today's workforce Long Tail marketing and Landing Pages Travel 2zero - Latest IS trends in hotels - Customer Service online - Pre arrival checking –eConcierge – eFolio - Social website (Sheraton) – eBreaks - eCRM’s Crowdsourcing & Democratic Selling Tweetonomics Open Source - how open source went from a joke to THE most talked trend in technology - Open source > mainstream - Looking at different open source applications Cyberwars - Security issues – Dark Side of the internet – Virus – Spam – Scamming - 904 Intelligent housing, fieldtrip Sensory Internet Augmented Reality and the merge of ON and OFF-line world. A move to a more sensory use of technology. Touch and 3D technologies leading to the sensory Internet, business case AR Basel Mobile Trends and how it will affect future business done, tablets add on a new dimension to being mobile and ON, business case myTable

see topic research
 * Learning Resources & Requirements **

The course will be done using different teaching styles (web enhanced through moodle, wiki and prezi). Students will be motivated to participate at all time beyond the simple classroom training. The teachers sees himself as a guide to help the students to acquire knowledge and experience through trying and investigate using latest ICT tools and applications. The emphasis is not on learning technical terms by heart but rather to learn on how to find and investigate themselves, to locate trends and apply them to the hospitality industry, to get the objectives done in a professional manner, using today’s ICT. We will use real life samples and latest internet tools available to prepare the students for their future virtual, digital, immediate, knowledgeable, innovative and molecular working environment. There will be guest lecturers in person as well as through virtual webcast tools. Additionally we will do different fieldtrips to experience ICT in real. Always take your working notebook to class You can reach me either physically in coming to my office or through digital means, email: lukas.ritzel@imi-luzern.com
 * Teaching, Assessment Methods & Learning strategies **
 * Availability of Unit Lecturers **

**Assessment methods, instruments and grading**: Midterm project delivery and description, teamwork Graded Project, timeframe 12+ weeks, teams at 5-6 students, final delivery end xxx, (late submission will result at a maximum of 40%, if later than three weeks after deadline then project non-accepted. The Time management of handling the project will be part of the grading. Milestones will be given to students to be kept. Project Abstracts (details added later)  40%

End Term, final exam: 2 hours, choose out of 4 questions 2 and answer them in writing (essay style). To perform well you must have understood all the terms and concepts covered throughout the whole course and being able to get things into a context and eventually build bridges between them. Ensure you have read all wiki pages as well as followed up on the links given as well as understand the basics covered in the presentations on the Student virtual drive. There is no learning by heart but deeper understanding of the concepts discussed needed. make sure you read the questions carefully and make sure you answer all questions asked. 40%

Performance throughout the whole class; contribution, attendance and added value of interaction with lecturer During the whole term, ongoing: different small assignments (non graded) and projects 20%

Learning Outcomes (1) (2) (3) (4) (5) see table in Unit Handout on Moodle for more detail

Project: Your project work will me measured based on how well you handled an ICT project in a team in the time given. Your progress of work must be visible through the project wiki. Your final delivery should be done in a professional way using ICT technologies. Ensure that you provide enough references and document your decisions. Ensure that you have done enough research on all the distribution channels to provide evidence of active contribution. Your preformance can always as well be evaluated individually. In case the lecturer has serious doubts about your level of inclusion IMI may test your individual knowledge and inclusion of project work done and adjust your individual grading downwards
 * Coursework – Marking Criteria **