z-Hippi+Happa+Happy+Hippo

=**Hippi Happa Happy Hippo**=

//Group members are : Viet Anh, Gary, Dustin, Fagan, Lawrence.//

**Project Description**
In this specific project, our group has been assigned to create a promotion video for MyTable which is an application for smart phone such as Iphone, Android. This application is specified in Restaurant Reservation in Switzerland (at the moment) and later on internationally. The application showed its ability of fast booking online, helping customers understand about the restaurant they want to go to by displaying restaurant's contact, details about location, cuisine, price on the app.

Final Videos
In this project Hippi Happa Happy Hippo decided to create 2 versions and targeted it to 2 types of audience:
 * Fun version for young adults such as pupils, students,etc.
 * Edited version for restaurant owners, business investors, etc.

media type="youtube" key="UWXZUIyoRyk" height="315" width="560" //This is the fun version which currently has 419 views and 44 likes on Youtube (last access 1st Oct 2011)//

media type="youtube" key="523Ol0DkE6w" height="315" width="560" //This is the edited version which currently has 97 views and 10 likes on Youtube (last access 1st Oct 2011)//

Sale Pitch Presentation on Prezi
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Video and Idea description
Both of the versions have the same script but just different cut and edit.

A cute couple from HongKong is visiting Switzerland. The guy wanted to book a nice romantic dinner for him and his girlfriend but then when they arrived the restaurant is full. Luckily his girlfriend had an application (MyTable) on her smart phone which can locate the nearest restaurant with the price, range of food and detail about their restaurant. Finally they had a wonderful time thanks to MyTable.

The idea behind these videos is to show to the audiences that how fast, convenient the technology nowadays is and with such an useful application even makes your life easier.

Keywords suggestion
Viral video, online booking, fast reservation, restaurant booking/reservation, Switzerland restaurant, best restaurants.

Proof of viral aspects
A love story and stop motion are important aspects in this video. Stop motion always has its own charm in attracting people and especially attracting young generation. Overall, appearance of our 2 main characters are really attractive, the girl is very charming and the boy showed his galant in this video. Besides, the fun factor came along naturally, the fun factor will make the audiences don't feel like they are watching a commercial video and therefore the message will come to the audiences more willingly. That's the different between our video with other commercial video like nowadays, they are just too dry, same concept and repeat the concept over and over again. In conclusion, our main goal in this video is to make the message comes to the audience naturally, willingly and fun to watch so they will accept the video and makes it viral.

Promotion
Youtube


 * Fun version: 424 views, 44 likes (last access 2nd October 2011) - link: [|My Table Fun Version]
 * Edited version: 98 views, 10 likes (last access 2nd October 2011) - link: [|MyTable Edited Version]

Facebook and Twitter: All members of the team posted these 2 videos on their Facebook and Twitter and tagged their friends to spread the videos out in the internet. The result and feedbacks were positive.







On the releasing day, on Campus by observing the team saw that the whole school were watching it and everywhere in Campus the team can hear the music of the video is playing.

**Project in the making**
In the beginning, we decided to go on a small field trip to make our video and here are the pictures of the field trip: [|Pictures of ICT Video Making]

The first testing video

media type="youtube" key="7t0J-U0VS8w" height="315" width="420"

The second testing video: still some mistakes in cutting and editing

media type="youtube" key="SyyFJoGFy-c" height="315" width="560"

The first official launch but wasn't successful since there are some visual mistakes in it.

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And finally are the 2 main versions (please see above in Final Videos section).

Milestones

 * 10th August to 14th August 2011 || Casting for actress and actor. ||
 * 15th August 2011 || Group meeting and presenting ideas for the video. ||
 * 17th to 19th August 2011 || Drawing the sketch of 5 ideas. ||
 * 20th August 2011 || Presenting the ideas to Mr. Ritzel ||
 * 23th August 2011 || Filming the video ||
 * 23th August 2011 || Created ICT group on Facebook. ||
 * 24th August to 7th September 2011 || Processing the video ||
 * 8th September 2011 || Launched the fun version ||
 * 9th September 2011 || Launched the edited version ||
 * 10th September - 4th October 2011 || Promoting the video ||
 * 5th October 2011 || Meeting for the pitch presentation and made Prezi presentation. ||
 * 6th October 2011 || Presenting the video to MyTable Team ||

Mettings and outcomes
Several meetings have been held in order to find the ideas and solutions for our video.

First Meeting 9th August: Casting actress and actor and brief drafting of the ideas. Second Meeting 15th August: Finalize the ideas and working on the sketch of the video, assigning roles in the group. Third Meeting 20th August: Presenting the video to Mr. Ritzel. Fourth Meeting 23th August: Filming the video. Fifth Meeting 5th October: Meeting for the pitch presentation.

Responsibilities in the group
Idea 1: Gary Idea 2: Dustin Idea 3: Fagan Idea 4: Viet Anh

Please see the //Appendix below// for the idea's details.

Lawrence: in charge of sketching, main actor and recruiting actress for the video, he is also in charge of scene arranging. Dustin: Vice-director - works closely with director in directing the video, choosing the location, idea contributor. Fagan: Director - his idea was the chosen one so we decided to let him lead us since he is the one who understand the idea the most and he is in charge of providing the equipment such as: camera, tripod, etc. Gary: Actor, ideas contributor - he is a fun factor in our group, always help the group balance, make us laugh when we stress working on the project. He also has very young fresh and useful ideas for the video and the group. Viet Anh: Ideas contributor, camera, technical and video editor. Mainly in charge of technical issues such as camera, presentation, cutting, and editing the video, in charge of Youtube web page of the group, promoting the video on social media network.

Problems faced
In the beginning the group faced a problem of finding the actress since there are not many girls in IMI brave enough to be in the video but thanks to Lawrence we found Ana from Higher Diploma agreed to be in our video and she was such a good actress her emotion was really good and match with the video. In the end, we were happy with the result of having her in our video.

Another problem is borrowing a good tripod since the key for doing good stop motion is a good tripod otherwise the frame wouldn't match with each other. So, we went around the school to borrow the tripod but luckily Fagan found out that Edmund has a very good tripod so we borrowed him and proceed our video successfully.

In general, the video wasn't so complicated to make and each member in the group knows exactly his own duty and he has to do so it's not so difficult for the team to finish the project without encounter many difficulties. Another successful factor of the group is we know who good at what field so we assigned the field to each member so he can perform the best.

Techniques
Mainly in our video we used stop motion and used iMovie to put everything together from the pictures to the music and effects. And we used Youtube as the main website to upload the video and promote it through facebook and other social media networks.

Corporate ID of MyTable
We showed the application on the smart phone itself so the ID of the company is original and the image of the company wasn't change. In the end of the video is the image of the company was also from the official website and we confirm not violating any of the Corporate Design.

Appendix
Restaurants

media type="youtube" key="bSNCnyCUdk8" height="349" width="560"

i think this coke commercial is quite useful, and it do really show out how the coke present about it

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The idea of using iphone for our project is quite useful since iphone has many very cool and practical application we apply on our video

__Concept__ Straightforward booking of a restaurant reservation using the MyTableapplication on a smartphone.
 * __Proposal of ideasfor a promotional viral video of MyTable to ‘Restaurants’__**
 * Idea #1****﻿**

__Focus__ - How fast a user can book a table (within 10mins from searching tosecuring a reserved table) - Incorporating the main message for the restaurants to entice them to participate in the MyTable application (E.g. “This could be your restaurant!”)

__Storyboard Development__
 * 1) 1 - (Location @ IMI) Video focuses on aMyTable application on a Smartphone in someone’s hand, from a first personperspective for the entire video
 * 2) 2 - User searches via ‘Restaurants nearme’
 * 3) 3 - Read food and cuisine informationand select a restaurant (E.g. Seehotel)
 * 4) 4 - User books the restaurant
 * 5) 5 - User will use the Google Mapinformation provided in the application to locate the restaurant (this scenewill be in fast motion to show the entire journey from IMI to Seehotel, trackedby the smartphone’s GPS)
 * 6) 6 - User arrives at restaurant, shows‘Booking Confirmation’ on Smartphone
 * 7) 7 - Immediately gets the reservedtable.
 * 8) 8 - Scene with message, “Reservationscouldn’t be easier!”
 * 9) 9 - Final scene with main message torestaurants, “This could be your restaurant!”

__Concept__ Comparing the traditional way of restaurant reservation with the near booking methodthrough “My Table App” on smart phone.
 * Idea #2**

__Focus__ -Difference between the traditional bookings such as Yellow Pages, telephonereservation and reservation via Mytable application on a Smartphone. - Incorporating the main message for the restaurants to entice them to participate in the MyTable application (E.g. “This could be your restaurant!”) __﻿__ __Storyboard Development__ <**Dustin**, please insert a link to the picture file of your sketches, thanks!>

__Concept__ Storyline of a date between a guy and his girlfriend, going out for dinner at a restaurant.**﻿**
 * Idea #3 - //CHOSEN FOR VIDEO//**

__Focus__ -Fictional storyline with a sense of humour attached, involving the use ofMyTable application. - Incorporating the main message for the restaurants to entice them toparticipate in the MyTable application (E.g. “This could be your restaurant!”)

__Storyboard Development__ __[|Sketch]__
 * 1) 1 - Guy dates girlfriend for dinner
 * 2) 2 - Books a restaurant through traditional telephone reservation
 * 3) 3 - Couple arrives at restaurant only to realise that the restaurant is overbooked
 * 4) 4 - Guy panics and does not know what to do, then his girlfriend takes out her Smartphone and starts searching for another restaurant on MyTable application
 * 5) 5 - While searching for new listings of restaurants, main message will be communicated on the screen of the Smartphone(E.g. “This could be your restaurant! Join MyTable”)
 * 6) 6 - Next scene concludes the video ending with a happy dinner date.

__Concept__ Comparing the tradition way of making a reservation for table in restaurant with new way by using MyTable app.
 * Idea #4 (Developed from idea 2)**

__Focus__ - Sending the idea of how fast technology nowadays is to the restaurants and customer are taking advantage of it.
 * -** Traditional way using telephone, yellow pages is very time consuming, with MyTable the customer just needs 5 minutes.

__Storyboard Development__


 * =  ||= Screen 1 ||= Screen 2 ||
 * Scene 1 || * A man is using Yellow Pages to look for a restaurant || * A man using MyTable to look for information of a restaurant ||
 * Scene 2 || * He found the restaurant he wanted but the phone number is not updated || * He found the phone number and made the reservation very quick ||
 * Scene 3 || * He is still finding the restaurant but most of them are fully booked || * He is preparing to go to the restaurant ||
 * Last Scene || * Still finding but no succeed || * Already came to the restaurant and a table is ready for him ||
 * FINAL VIDEO FOR MYTABLE**

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 * THE VERY FINAL OF OUR VIDEO.** (new, updated and edited)

media type="youtube" key="523Ol0DkE6w" height="345" width="560"

The video uploaded on Sept 8 2011 9th Sep at 4:51pm: The new video uploaded at 9am Sep 9th 2011
 * //Situation update and statistic of "a date" video://**
 * After 24 hours had more than 100 views
 * More than 10 likes.
 * 135 views
 * 18 likes
 * 24 views
 * 4 likes