exam+11b

Tips which would NOT be given during the real Exam

Read text, question carefully through "Argue critically" and "describe" as a start of the question will demand a different way to answer the question

Highlight keywords in the text Ensure you understand all technical words Summarize in your own words what is the question about Answer on all aspects within the questions asked the questions may sound simple and short but demand a professional coverage within the timeframe of 1 hour per question Make sure i can read your handwriting

End Term, ** final exam **: 2 hours, choose out of 4 questions 2 and answer them in writing (essay style). To perform well you must have understood all the terms and concepts covered throughout the whole course and being able to get things into a context and eventually build bridges between them. Ensure you have read all wiki pages as well as followed up on the links given as well as understand the basics covered in the presentations on moodle as well as related to fieldtrips and guest lecturers. There is no learning by heart but deeper understanding of the concepts discussed needed. make sure you read the questions carefully and make sure you answer all questions asked. the exam counts 40% of your over all performance in BC020

here samples from Exam questions asked in 11a

Critically discuss the use of Augmented Reality Applications to support and promote tourism in Luzern

Design with justifications a SEO Strategy which includes a ´landing page` to target “Curry Lovers” for an Indian Restaurant in Luzern. (n.b. the restaurant serves additional menu items other than curry)

Critically analyse the role of social media within citizen journalism in the light of recent events in the Asian Pacific region and/or North Africa.

And from 10b

Q1 Reflect in detail on Worldsites-Schweiz SEO presentations’ recent quote: “If you want to catch a fish, you must think as a fish not as a fisherman”.

Q2 Augmented Reality seems to be an ideal technology to change the face of tourism, however guaranteeing its success will depend on the development of working business models. Discuss this statement.

Q3 “Google is not a search engine it is a reputation management system!” (Thompson, 2007) Critically evaluate this viewpoint.

Q4 “The fuel sparking the crowdsourcing flame is the potent combination of more highly educated people working in fields other than those in which they were.” (Howe, 2008). Critically examine how crowdsourcing could be helpful in a scenario such as the recent Gulf of Mexico oil spill.

And from 10a

Q2 A recent web article from German De:Bug magazine was titled : “Augmented Reality: A world with subtitles” with following picture (see below). Explain in which specific areas of hospitality and tourism industry augmented reality could be used by the businesses to add value or gain competitive advantages.

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Q3 <span style="font-family: Arial,sans-serif; font-size: 10pt;">Suggest a complete SEO strategy of a landing page to target Arabic women to join safe vacations in Luzern

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Q4 <span style="font-family: Arial,sans-serif; font-size: 10pt;">Over a two-week period, Ikea Swedish home product retailer uploaded images from its showrooms to its Facebook photo album. Then it put out word that the first person to tag their name to a product in the pictures, won it. Discuss all the Web2.0 aspects of this campaign and explain why this buzz marketing could become such a success.

<span style="font-family: Arial,sans-serif; font-size: 10pt;">And from 11B J - you will find out J