z-Foodie+Bunnies

group members are : Edmund (308535), Lief (308417), Carey (308403), Nick (308142)

The following are the tags the group has decided to adopt for our youtube video. We would also like to use twitter to increase its SEO in google since Twitter and Google has a close relationship. Besides, twitter, the spreading of the link on youtube will be done through Facebook and hopefully it achieves the snowballing effect we hope it would generate.

A bunny seeks carrots in the wrong place. Uses a cool app on his iPhone to search for carrots. Becomes a satisfied customer of both the restaurant and MyTable Application running on both iPhone & Androids.

More information please visit @http://www.mytable.com/en/

Category:
[|Entertainment]

Tags:

 * [|vegetarian]
 * [|food]
 * [|restaurant]
 * [|mytable app]
 * [|cool apps]
 * [|foodie]
 * [|carrots]
 * [|bunny]
 * [|rabbits]
 * [|cows]
 * [|Switzerland]
 * [|restaurants nearby]
 * [|iphone application]
 * [|iphone]
 * [|androids]
 * [|My Table.com]
 * [|my table]
 * [|hungry]
 * [|restaurant reservation system]
 * [|cuisine]
 * [|italian]
 * [|Swiss restaurants]
 *  [|hungry bunny]
 *  [|bunny and carrots]
 *  [|mytable]
 *  [|MYTABLE]
 *  [|eating out]

A test on the tags revealed its positivity especially on the tag 'mytable.com'. It came in first in the list generated and also for 'restaurant reservation system' which was in the first list. Not so successful on other more generic tags like vegetarian and restaurant.

A concept presentation will be unveiled during the next group meeting after the mid-semester break.

Updated 8 September 2011. Completed filming and editing of video. Hungry Bunny is out! media type="youtube" key="XJnR_jjpcuk?hl=en" height="349" width="425"







Uploading the video into youtube. Let's derive some keywords to tag to our video on our next meeting.

Updated August 27 2011.

This will be a good reference to what we might want to achieve. http://www.youtube.com/user/epipheo

Look through the videos, rather cool concept of illustrating our hungry bunny story.

Updated July 30 2011.

3 ideas will be pitched to Mr Ritzel. Part 1. Why? - which we will explain the concept and how we came up with this idea. How? - Through youtube, how it represent MyTable and how will the customers feel when they watch this. What reactions are we anticipating ?

Part 2. How are we going to execute the productions? Availability of editing tools and camera Costumes (part of budget) - Cows; Rabbits; Caveman Actors needed Setting for the video

We will let Mr Ritzel decide on which idea we are going to work on.

Below are our sketches by our dear Nick!!! Well done Nick!!! Concept 1: Rabbits media type="custom" key="10056249" media type="custom" key="10056247" Concept 2: Caveman media type="custom" key="10056239" Concept 3: Cows media type="custom" key="10056243" Updated group discussion on 24 July 2011.

The following are ideas we came up with after a series of brainstorming for MyTable's viral video. 1. Rabbit searching for vegetarian food. 2. Angels and devils coming to Earth to look for food. 3. Chefs using MyTable to search for better cooking than their own. 4. Shopping in Coop & Migoros for food to cook, can't cook or don't know what to cook, end up using MyTable app. 5. Cows spitting grass out because it is bad, stands up and uses MyTable app and sees the review done by other forest animals on a vegetarian restaurant. 6. Drawing association between Chinese food and Pandas 7. Rejection of using MyTable resulting in serious consequences when MyTable Mascot (Maybe) appears to throw a tantrum. 8. Caveman seeking a good hunting spot, gives up and uses MyTable and gets reviews from other caveman about a hunting spot with dumb rabbits.

Group votes for 3 ideas and they are number 1,5 & 8.

Group members will try to sketch out the scenes of each idea and afterwards translate them from graphic into the form of a proper script for production.

Already arranged a meeting with Mr Ritzel on next coming Friday (29 July) @ 4PM. He isn't free on the timing we hoped to get.

Updated group discussion on 20th July 2011.

Never say NO! to Panda! media type="youtube" key="ARiPd0dI7yU" height="349" width="425" Well I think this collection of Panda cheese advertisements that were made by Panda cheese - an Egyptian dairy product company is very success. Seriously, this panda's actions tell everyone to deal with it otherwise this panda will ruin your day. this commercial can attract our attention and make us giggle. It can apply to use in making mytable project. Basically, this kind of funny advertisements with cool scenes distinguishs from other ad and it can attract more attention and bring fun and impresive.

media type="youtube" key="wZMZdQzoQgo" height="349" width="560" In order for any company or product to succeed the advertisement have to deliver their powerful message which attracts the consumer’s attention. This commercial ad is so creative and also very funny advertisement which catch consumer's attention and make you laugh so that people are willing to remember somthing which brought a smile to their face. I believe that in order to have a affective ad marketing for mytable project humour is the good way to be success in market.

media type="youtube" key="XQcVllWpwGs" height="349" width="560" I believe this video was so success because not just only a lot of people viewed this video but because of this video also can entertain people then people would have word of mouth about this video. Word of mouth kind of good advertise and free of charge. This video they not think just only in the frame but they think out side the frame as well. Everybody would drink Evian because they want to look active and look young!

This video can relate to MyTable by the way that we can convince the audience to feel impress and interest in our advertise. No need to think just only in the frame we can think out side the frame too. And we can make everything around us to an advertisement.

media type="youtube" key="h0f-Uxwh7io" height="349" width="425" I believe this video is the successful one because this commercial just focus on the target group and focus on what the target group want it to be(good idea and good commercial).

This commercial can apply to use in MyTable project by we should focus on our target group and create the commercial to make our audience feel like WOW! when they watch our commercial.

A viral video on Pandas. media type="youtube" key="FzRH3iTQPrk" height="349" width="425" One reason for this video's rapid success was its novelty factor, which I believe brought out something you don't often get to see on discovery channels or animal planet or even read about in books. It's not like they literally mentioned, PANDAS DO SNEEZE TOO. So it definitely brings out a perspective in bringing out things out of the ordinary - incidences that we might often overlook due to our hectic lifestyle (Indulging in social network). Thus, started [] which span off into clothing and accessories and more information about pandas, in a way creating awareness for the Pandas which are endangered species.

A very good link we could draw to MyTable would be the importance of novelty and originality, which means the direction of MyTable's viral videos have to be simple yet novel enough to capture the attention of the audience. Probably time is of the key importance, like when I posted the video on relationships, there are people who paused and actually thought about the length of the video. Length of video is definitely an important aspect to look into when producing the viral videos.

A viral video from Pepsi with it's focus on Shaolin Monks. media type="youtube" key="40DykbPa4Lc" height="349" width="560" This commercial proves that Pepsi wanted to jump upon the chance when China was opening up and the westerners were slowly introduced to their Shaolin, Martial Arts and Wushu. This was a chance for Pepsi to break into the big piece of pie by drawing association, with a little twist. Even though the brand was not mentioned throughout the video, however, right at the end, the twist was cleverly brought to light and presents the novelty. Again, we sees the power of novelty in viral videos. True enough, novelty does provides certain power and attraction that people would actually spread the video around their friends.

A possible link we can see from this video is how to actually put subtle messages about the product which in this case, MyTable, into the video. Features are definitely a great area for us to venture into on how to promote the viral videos. Overall, the general importance of viral videos are capturing audiences' attention within a short span of time.

Content wise can differ widely from romance to even sorrow. However, it must contain that form of novelty that makes people want to share with others. Most importantly, the targeted audiences MUST BE ACTIVE Social Media fans, or else, sending to my mother who has a facebook account and probably using it to just spy on me has no advantages as she would probably just watch and left it alone. In the end, what matters most is THE VIDEO MUST BE SNOWBALLED! revolting in any sense.

I believe there's no definite or exact formula to successful viral videos. Like what [|Alexis Ohanian] mentioned in his presentation. Once you upload this stuff online you lose the control of the media, be it good or bad.

media type="youtube" key="Fitxofd7kOA" height="349" width="560" This advertisement is for people to use condoms. We don't know what is this ads trying to say until we see in the end but this made lots of people to understand importance of using condoms. This also have short time play with strong impression and this helps us to build the MY TIMETABLE video to be more strong sense of impression. However this made people to afraid to make children and hate this kid.There are many comments on this with disfavor of this kid. Even that there are lots of things we could learn about. media type="youtube" key="GHX2mvFVQMs" height="349" width="425" This is commercial shows new ways that breaking point of beauty with blonde hair. What this attracts me that this is looking different point of view of pretty girl with blonde hair. Different perspective ended up with more than 8000000 people clicks. And this 'beauty is nothing without brains' also gives us strong appearance and lingering in my mind for long time.